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Forge recently updated the JPC Cleaning website. Although the original website was smart and professional, it was cold, unwelcoming and impersonal. JPC wanted to show current and potential clients that they are more than just the average cleaning company - they are a family business who care for their staff, clients and community.

We used flash animations and a number of bright, bold images to draw people into the site and differentiate JPC from other cleaning companies. The site included the necessary information about JPC and their services, but we also emphasised their good work in the community to demonstrate their caring side. The copy was written with a familiar and friendly tone, in-keeping with the JPC principles.

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