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Merchant Square, based in Paddington, is part of Broadgate Estates and prides itself on ‘adding water to the West End’. Based along the Grand Union Canal, they see water as associated with innovation, expansion, dynamism, and stimulation. When complete, the site will be a truly harmonious site for people, business and the environment.

Merchant Square asked Forge to put together leaflets and a range of external signage for their summer events calendar. We wanted to strike the right balance between ‘business’ and ‘entertainment’, whilst drawing on the character of the Square. We used bold text, powerful images and strong colours, drawing on the water ideology.

The results were engaging, smart, and perfectly suited to the Square.
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