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Advance Cleaning was only established in 2001, but when Forge started working in with them in 2008, their brand had already become tired. We set about to refresh their brand into something that would suit their reputation as an innovative, effective company providing high quality service.

Advance’s main principle is to offer excellent service whilst keeping things simple. We wanted to reflect this through their identity, so we used a simple typographic approach and a fresh colour pallette. It encapsulated perfectly what Advance stood for.

By placing emphasis on the ‘Ad’ of Advance, it allowed the ‘Ad’ to be adapted for use elsewhere, such as on the website and in business documents to highlight the added value Advance offer.
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